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Buick GL8 family achieves over 2 million units in production and sales, setting the MPV industry standard

Sep 27,2024

On the 23rd of the month, the second millionth vehicle of the Buick GL8 family, the GL8 Land Cruiser PHEV, was produced at SAIC General Motors' Jinqiao Luxury Car Factory. This new milestone marks that the Buick GL8 family has become the first model series in the domestic high-end MPV market to exceed 2 million units in production and sales. At the same time, Buick's open-source MPV "Eight Golden Rules" are driving China's MPV towards higher quality production with industry-leading standards. On the occasion of 2 million sales, Buick will offer an additional limited time "2 million championship commemorative gift" to users who place orders for the GL8 Land Cruiser PHEV from September 23 to October 31.

On the same day, Buick globally launched the new energy MPV concept car - OMPV (Organic Mobile Private Villa) "Organic Ecological Accompanying Mansion". With comprehensive breakthroughs in concept, design, and technology, it completely subverts the understanding of existing product forms and interprets Buick's definition of the future MPV car ecology.

Looking back to the moment when Buick GL8 first entered the market, it quickly occupied a place in the MPV field with its forward-looking vision and outstanding product strength. In the era when MPVs were still an emerging concept, the Buick GL8 successfully attracted the attention of many consumers with its spacious and comfortable space, luxurious interior configuration, and excellent driving experience. It not only meets the diversified needs of family travel, but also becomes the first choice for business reception and corporate vehicles. For 25 years, Buick GL8 has always been at the forefront of the market, constantly expanding the boundaries of MPVs and creating a new market blue ocean with the power of one model.

With the changes of the times and advances in technology, the Buick GL8 has also undergone a magnificent transformation from classic to intelligent. The launch of each generation of models is the result of Buick's profound insight and precise grasp of the MPV market. From the initial gasoline version to the current GL8 Land Cruiser PHEV, Buick GL8 not only retains its core advantages as an MPV, but also takes solid steps in intelligence and electrification. The GL8 Land Cruiser PHEV, as Buick's flagship product in the new energy MPV market, is equipped with SAIC General Motors' new generation PHEV intelligent plug-in hybrid system, which redefines the smart electric travel experience of luxury MPVs with breakthrough smart electric technology, luxurious design, and excellent performance. Its successful launch not only marks a significant breakthrough for Buick in the field of new energy MPVs, but also sets a new benchmark for the entire industry.

The reason why Buick GL8 can maintain its market leading position for a long time cannot be separated from its profound insight and active response to user needs. For 25 years, Buick has always put users first, continuously optimizing and upgrading its products through collecting user feedback and analyzing market trends. From the flexible and versatile spatial layout to the introduction of intelligent cabins, from luxurious business seats to the addition of thoughtful features such as electric sliding doors and small tabletops, Buick GL8 continues to break through itself in luxury quality and product strength, bringing users a more comfortable, convenient, and intelligent travel experience. This user centered product concept has not only won widespread praise and trust from users, but also accumulated outstanding user reputation for the Buick GL8.

Faced with many pain points and problems reflected by users in the current MPV market, Buick has distilled the "Eight Golden Rules" of MPV based on its profound accumulation in MPV product development and the highest automotive standards of General Motors. These eight criteria cover multiple dimensions such as smoothness, safety, range energy consumption, comfort, luxury, space efficiency, resale value, and car manufacturing experience, comprehensively covering users' core needs and expectations for MPV products. Among them, the outstanding features and technological innovations of the Buick GL8 include the anti dizziness master ecological cabin with "no dizziness or shaking during full-time and all road conditions driving", the president level intelligent security architecture with "all-round and full process safety guarantee", the intelligent plug-in hybrid technology with "double crown of endurance and energy consumption", and the comfortable seats with "101 rigorous tests", which have pushed the luxury quality and excellent performance of the Buick GL8 to new heights.

On the new journey of the smart era, Buick has not stopped at its current achievements. With the global debut of the all-new Buick new energy MPV concept car, Buick once again demonstrates its profound insight and forward-looking layout for the future form of MPVs to the world. This concept car is designed with the concept of "organic ecological accompanying residence", and creates a full scene, multi-form organic dynamic space through the connection of Internet, Internet of Things, Internet of Vehicles and other advanced technologies. It can not only adaptively adjust spatial layout, brightness, accessories, etc. to meet the diverse needs of users, but also bring unprecedented dimensionality enhancement experience to users through delicate and natural human-computer interaction. The launch of this concept car not only heralds another major innovation for Buick in the MPV field, but also sets a new direction and benchmark for the entire industry.

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