Will Star Auto Debuts at the 138th Canton Fair New Energy Products Attract Global Buyers in Fierce Competition

October 15–19 marked the successful conclusion of the first phase of the 138th China Import and Export Fair (Canton Fair) in Guangzhou. As a leading enterprise in Shanghai's automotive export sector, Will Star Auto Import & Export (Shanghai) Co., Ltd. showcased its core new energy products at the event. Leveraging intelligent technologies and customized solutions, the company attracted buyers from over 40 countries and regions including Saudi Arabia,Germany, and Russia for on-site negotiations. The exhibition resulted in preliminary transaction agreements exceeding US$8 million, securing key cooperation orders from both the Southeast Asian and Middle Eastern markets.

Core Products Shine Bright Technology Empowers Global Expansion

At this exhibition, Will Star Auto showcased its new energy vehicle models developed for the global market. Among them, the pure electric sedan targeting the mid-to-high-end market features an independently developed long-range battery system with a combined range exceeding 600 kilometers. Its battery thermal management technology, designed to adapt to diverse climates including tropical and cold regions, attracted significant attention. The concurrently exhibited smart charging port module integrates automatic opening/closing and fast-charging compatibility, supporting all major global charging standards. Its modular design earned high praise from German procurement teams, who deemed it “perfectly aligned with European aftermarket needs.” We bring not just products, but comprehensive end-to-end service solutions.

International Teams Boost Communication Efficiency

Among the nine-member team participating in this exhibition, two foreign colleagues from Ethiopia and Dubai, UAE, served as “communication bridges.” “Native-language communication” enabled clients to grasp technical advantages with greater precision. Client negotiations at this exhibition saw an average reduction of 30% in duration, while the conversion rate of intent orders increased by 25% compared to previous editions. Precision Matching and Efficient Order Coverage in Key Regions

Precision Matching for Efficient Order Coverage in Key Regions

Leveraging the Canton Fair's one-on-one precision matching mechanism, Will Star Auto engaged in in-depth discussions with 23 key buyers. Among these, the signing of a 120-unit intent order for new energy commercial vehicles with Dubai's largest automotive dealer stands as the standout achievement of this exhibition. The dealer representative stated that choosing to partner with Will Star Auto was driven not only by the products' cost-performance fit for the Southeast Asian market but also by the company's logistical advantage of direct shipping from Shanghai Port, which can shorten delivery cycles to 15 days.

For Middle East market expansion, the vehicle temperature control system—modified for the region's extreme heat—served as a breakthrough. A parts supply agreement with buyers is projected to reach an annual volume of 5,000 units. After experiencing the products, buyers remarked: “This customized solution tailored to local needs is precisely the kind of partnership we've been seeking.”

Anchor Industry Trends Deepen Global Footprint

Data from this session of the Canton Fair shows that the intended transaction volume in the new energy vehicle exhibition area increased by 120% year-on-year, with purchases from Belt and Road countries accounting for over 60% of the total. “The Canton Fair serves as a golden window for Chinese automakers to connect with the global market,” The General Manager of Will Star Auto stated that leveraging Shanghai's strategic advantage as an international shipping hub, the company's new energy vehicle exports surged 85% year-on-year in the first three quarters. Orders secured at this exhibition will propel annual exports past 300 million yuan, further solidifying its competitive edge in global niche markets.

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